Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Testimonials

Our 2015 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

Influencer Marketing Infographic

Check out this infographic about Influencer marketing from TheShelf.com.  If you’re interested in online conversions, influencer marketing can increase conversions 3-10 times.

the-shelf---influencer-marketing-infographic

Multiracial Group of People Jumping at Beach, Backlight

Marketing To Generation Edge

A lot of time, money and effort has been spent trying to target Millennials, but an emerging slightly younger generation of interest is called Generation Edge.  Gen Edge, also known as Gen Z, are the children of Gen Xers and are now approaching their 20s.  By some estimates they account for as much as 25% of the population, and they are more diverse from any other generation to date.  Ad Age recently released an article featuring three things marketers need to know to effectively market to Generation Edge based on a recent study.   The take aways from this unique generation are that that they appreciate the unique and imperfect. If you are a brand, you are better off embracing authenticity above all else, even if it doesn’t necessarily fit with the perceived Gen Z lifestyle.

“A new Yo Campaign or a Snapchat effort might not be the right thing for you. And even if it is, you don’t need to start saying “BRB” for no reason or “erryday” instead of “everyday.” An inauthentic voice will be very obvious to this demo and could quickly backfire rather than help in connecting with them. So if you’re an old brand, own it.”

In addition it appears the story behind a brand is more important than the luxury associated with a logo.

“A brand’s actions matter more than the brand itself. So a Gen Edger may be just as happy to display a $2,000 Maiyet bag as she would a $40 Everlane tote, knowing that both brands care about craftsmanship and are transparent about the production process.”

Find the complete article here.

GamersHighRes

Facial Recognition Helps Marketers Gauge Real Response

According to Affectiva, the future of ad testing is not focus groups or surveys. Big spending marketers are using state of the art facial coding software from Affectiva to analyze moment to moment facial expressions of people watching videos.  This technology allows advertisers to test ads for emotional impact on a large scale with more accurate data than traditional surveys.  To date, Affectiva has analyzed 2.8 million faces across 75 countries.  One of the unique opportunities this technology provides is the ability to see tune an ad for specific cultures and for targeted demographics.

To read the complete article from Ad Age go here.

Adwords mistakes

KISSMetrics Shares some Serious Intel on Conversion Rate Optimization

I’ve heard it from many small business owners.  “I’ve spent a lot of money on adwords, but it didn’t work for me.”  Search engine marketing is a pretty complicated undertaking with a lot of potential pitfalls, but when used correctly it can be the best advertising dollars you spend.  Even Adwords specialists can make mistakes, so if you are handling search engine marketing for your company on your own, take a look at this list of 10 common Adwords mistakes compiled by KISSMetrics.  The biggest takeaway, and one that we believe in whole heartedly, always be testing.  A static campaign is a dying campaign.  Think of your AdWord campaigns like babies: they can’t be left alone. But as long as you are consistently running experiments with your campaigns, you can be confident they will bring you success. For more information, check out the article.

If you’e interested in discussing your search engine marketing plans fill out the form to the right.

Client Feedback on Famous Novels

Some of the best writers started out in advertising including F. Scott Fitzgerald.  The Winston Fletcher Fiction Prize set out to remind us all to write for ourselves by featuring great novels with “client feedback.”  The results are hilarious.  Catch 22 (My personal favorite) is below, see the rest here.

Catch 22

Seo Keywords

The Blogger Abroad Tips on Creating an SEO Keywords for Your Blog

You’ve been doing the work.  Writing consistent blog posts that you feel will be relevant to your customer base, and sharing it as much as you can.  Is your job done?  Not likely. Many business owners embark on a content marketing plan without completing the crucial first step, creating a keyword list. If your blog posts are not optimized for the keywords that will bring your customers to your site,  you may end up  writing for an audience of one.  The Blogger Abroad, a tech blogger who writes articles helping others to start and maintain their online businesses, recently published an article that we found particularly helpful on how to build a blog keyword list. Despite the plug for various SEO Keyword Research Tools at the end of the article, there were still quite a few good takeaways in the article. Among the best advice:

• Use the topics of your websites as our categories for choosing keywords

• Once you have your categories make sure to search for related keywords and add them to the list

• Use varied or repeated keywords that focus around one topic but break it down into segmented pieces

• Use the list of keywords you create in order to establish your blog niche

For more in-depth advice see the full article

 

If you’d like some help creating a content marketing strategy for your business, please fill out the form to the right.

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