Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Our Work

Testimonials

Our 2016 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

Super Bowl 51 Ad Recap

The only thing as iconic as the Super Bowl game itself are the multi-million dollar commercials. And with everything from Gronk acting like a caveman to babies dressed as football legends, Super Bowl 51 did not disappoint when it came to entertainment. Here are our top 3 picks for most memorable commercials this year:

Avocados from Mexico #AvoSecrets

The Illuminati meet to discuss the lack of secrets they have left to hide from the public and fret over one in particular that appears to be on the brink of discovery: avocados contain healthy fats. The references to pop culture and hot topics (anyone catch the Deflategate comment?) add to the hilarity of this commercial. Avocados from Mexico, you are a secret no more.

https://www.youtube.com/watch?v=VneoEvAJX0g

 

Audi “Daughter”

Two weeks after the most recent Presidential Inauguration that gave way to numerous political conversations around the world, it was anything but a surprise to see some companies taking a political stance in their advertisements. Audi, however, did it with grace. As a young girl competes in a soapbox derby, her father thinks aloud about her future and subsequently, equal pay for women in the workplace. The commercial ends with a statement from Audi that vocalizes their commitment to equal pay for equal work. Cue the standing ovation.

https://www.youtube.com/watch?v=G6u10YPk_34

 

Kia “Hero’s Journey”

It’s not always easy being environmentally friendly, and Kia wants you to know that they understand. In this commercial, Melissa McCarthy comically fails over and over in her efforts to save the planet, but through it all her Kia Niro with 43 mpg seems to be doing just that. In the end, the message is clear: for the environmentalists who want to be an “eco-warrior”, but can’t: Kia has got you covered.

https://www.youtube.com/watch?v=1dQ9a5EFZeI

 

How To: Instagram Engagement

Instagram has over 400 million users with 3.5 billion photo likes a day. Instagram is a place where users can post their most amazing mobile photos. Quality photos are of great importance on Instagram. Therefore, if you’re a business thinking about entering the Instagram ad space, you need to make sure that what you’re posting is visually captivating.

As we said in our previous article on the importance of brevity in social media posting, advertising on social media needs to be captivating and as concise as possible. Eyeballs move everywhere on social media. Therefore, you need to create the most stunning ads possible if you want to captivate your audience.

Like any social media platform, engaging or interacting with your audience is crucial to expand your reach and build a strong brand loyalty. Here’s how you can get better at engaging with your audience on Instagram:

Post, Like, Comment!

Being active on social media is extremely important to getting your name out there. Accounts that post monthly or every so often will likely go unnoticed – no matter the quality of your images. It’s also important to reply back to comments. Be friendly with your customers. If they have any questions about products or want to learn more, direct them to your website. Just keep in mind that an “active” Instagram user will post images a few times a week.

Add Location

Images posted with locations are great ways for Instagram users within your area to take notice and discover your account. It’ll also help you to build your brand identity if you post from the same location over and over again. Interested audiences can always tap on the location you provide and get geographical information to find out where your business is located.

Use #Hashtags

In case you are not already in the know, hashtags are ways of “tagging” an image. Users on Instagram do this to gain greater discoverability on Instagram. Hashtags should be used appropriately for the industry you’re in. If you’re a restaurant, for example, you probably wouldn’t want to use hashtags like #cars. Stay relevant. But what is relevant for your industry? A great online tool you can utilize if you are just getting in to using hashtags is hashtagify.me. Hashtagify.me is a great resource to find the top 10 relevant ads for your industry. It’s also not only about being relevant but it’s also about using hashtags that people are actually using. A hashtag like #A1MicrochipCompany won’t do anything for you since a) it’s long and b) you’re probably the only one using it. Replacing a hashtag with something as simple as #technology would serve you much better as it’s broad and is still relevant to your industry while being concise.

Promote!

You’re taking great photos, utilizing the location feature and typing in the appropriate hashtags for your business. Great. Now it’s time to give yourself (and your work) a shameless promotion. Post your Instagram account throughout your social media platforms. Add your @username to your business card or use it for your website. Partner with your web developer and marketing agency to find out how else you can implement your account’s Instagram feed throughout the areas of your website!

As a business, you want to be able to move dynamically to where audiences are going to get the most out of social media advertising. Instagram is a great tool and resource for your quality content to get noticed. If you ever need any help with deciphering Instagram ads further, feel free to shoot Epic Ad Group an email. We’ll be more than happy to help you.

Epic Social Media Tips: Less is More

Technology is ever-evolving. We demand more, faster. We are on a time-crunch. Yet, we are media hungry. This post will shed some light as to how to make your presence on social media more impactful in this fast-paced environment.

The first (and only) thing to realize: be as brief as possible.

Our eyeballs are constantly moving from one thing to the next. From a picture of your niece on her first day of pre-school to a friend’s controversial political post to the inevitable video of a cat – social media encourages our eyes to move faster. Therefore, a successful post on any social media platform needs to be brief in order to capture the attention of your audience.

The more concise your post, the more engagement you’ll receive from your audience. Nobody wants to read an essay about your new product or survey – as great as it may be. Instead, direct audiences on social media to your website to read more. The more engaged your audience, the more likely they’ll be to share your post and spread it around.

Audiences are mobile. They demand speed. Their eyeballs (and attention-spans) are everywhere. Your concise Facebook and LinkedIn posts and tweets are a step-in for your audiences to be engaged with your brand. Always remember that brevity is your friend. And, most importantly, if you have any questions about how to make your posts (and social media advertisements) more effective – reach out to us at Epic Ad Group. We’d love to help your business reach a new (epic) level with your customers online.

The Facebook Pixel

Facebook’s Pixel is a little different from the pixels you might be thinking about. Facebook’s Pixel is a little piece of code that you “inject” or put on your website (specifically in the “header” of your website) in order for Facebook to measure, optimize and build audiences for your ad campaigns. With a Pixel you open up your Facebook advertising experience to deeper analytics, so that marketing agencies (like us!), can optimize your Facebook advertising campaigns and track your goals. Here’s a list of what Pixels can do for you:

Cross Device Conversions

What devices are your customers using? Being able to understand where your audience is and what devices they are using can provide rich information for both you and your marketing agency to understand where to optimize and push advertising content throughout Facebook’s various platforms.

Encourage Action

Using a Pixel can provide better accuracy to optimize the delivery of your ad content and ensure that your ads are noticed so that your customers can take the appropriate action – such as buying your product or filling out a contact form on your website.

Understand Your Audience

A Pixel can help you to understand and build audiences in your Facebook manager to accurately retarget your ads to encourage them to take action on your website. Additionally, a Pixel can expand your current audience by trying to target advertising to new audiences with similar interests and demographics. With that said, a Pixel can help you to generate deeper insight information on your audience(s) so that you and your marketing partner can get the most out of the advertising platform. Once you understand your audience, you can create a custom lookalike audience that will help to expand territory, and find potential customers of similar interests to your current customers.

Hey, Come Back!

After understanding and creating your own custom audience, Facebook’s Pixel can provide you with the tools to properly retarget the customers that visited your website, but did not complete your desired goal. Through Facebook’s powerful retargeting algorithm and your input on what you’d like your audience to be, Facebook can help bring those visitors back to your website to complete a purchase or filling out a contact form.

Your Ads Are Dynamic

Facebook can use the information your Pixel provides to be able to create even more relevant ads based on the products people visited your website for.

Ready to Get Started?

We made a short video to get you started with Facebook’s Pixel.

Is this thing working?

To ensure your Pixel is working you can download the Facebook Pixel Helper on Facebook’s website here.

Note: The Facebook Pixel Helper will only run on Google Chrome for desktop. You can install Google’s browser by clicking here.

Once downloaded, navigate to your website and click on the Pixel Helper Icon near your Chrome Web Address Bar. There will be a popup that will then tell you if the information is loading accurately.

Having issues?

Reach out to your marketing agency, *ahem*, to help you decipher the information you see, or if there needs to be a correction on your website code’s header. Facebook also has an excellent FAQ that can be found by clicking here.

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