Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Our Work

Testimonials

Our 2016 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

How To: Set Up a Facebook Ad Manager Account

If you’re brand new to Facebook Advertising, the ropes can be a little tricky to manuever. Luckily for you we’re here to help! The way Facebook is currently set up, is to begin an Ad Manager account for you as you create and place orders for ads.
But if you are not going to be the one setting up and managing your Facebook Advertising campaigns (if say your agency, Epic Ad Group will be the ones doing this) it doesn’t make sense for you to go through the process of creating a mock Facebook Ad just to start your Ad Manager account.

You could say, why not have my agency set up my Facebook Ad campaign under their private account? However, this isn’t ideal because it makes your Agency (Epic) the personal owner of the account, which would could cause access issues if there comes a time when your agency is no longer associated with the account.

Consequently, it is ideal to set up your new Facebook Ad Manager account under YOUR Facebook account. We are going to show you how to do this, even if you don’t already have a Facebook Ad Manager set up.

STEP 1: Skip having to create a mock ad just to activate a Facebook Ad Manager account.

Log into Facebook through this URL: https://www.facebook.com/ads/manage/settings.php

You’ll come to a screen that looks like this:

Screen-Shot-2014-12-11-at-2.16.31-PM-1024x471

Step Two – In this screen, scroll down to Ad Account Roles & select Add User.

Ad-Account-Roles

Use the email address associated with your Facebook account to add your agency, and make sure you allow email searches (at least place your settings that way for the day you set up).

Add-a-New-User

 

After you enter your agency’s email, make sure you select the Ad Account Advertiser as their role, so that they have full access to creating and managing your Facebook Advertising campaigns.

After you click “Submit” – they should receive a Notification from Facebook letting them know that they’ve been given access to your Ad Manager account (#Win).

But – The process doesn’t end here! Once you have added them to your Ad Manager account, you’ll need to enter your credit card information, so the ads can be billed once running.

Step Three – To add payment information. Select Billing from the Account Settings screen.

Billing-1

Your will arrive at a screen that looks like this.

Screen-Shot-2014-12-11-at-2.11.28-PM

From here, you should select Payment Methods and select the method you wish to use for payments.

Add-Payment

And then enter your payment information, hitting Submit to confirm. And you now have a fully set up Facebook Ad Manager account under your name/account and your agency has full permission to manage the ads.

Credit-Enter-FinalConclusion

Setting up your Facebook Ad Manager account under your ownership is the optimal way to establish yourself with Facebook advertising. It will be YOUR account, YOU can establish who can (and can’t) manage it, and you’ll keep ownership of it no matter who comes and goes with regards to managing your Facebook ad campaign.

google-mobile-search-apps-ss-1920

Google Releases Expanded Text Ads for AdWords

As your source for the latest in the digital ad world, committed to bringing you all the latest updates, and this is a pretty big one. Google has announced an AdWords release called “Expanded Text Ads”(ETA). Starting today, July 26th, Expanded Text Ads will be an option to all advertisers in the AdWords Interface. So what are they exactly?

 
ETAs are Google’s new text ad format, designed to maximize ad performance across all device types. As opposed to the old format of one 25 character headline, you will now be allowed two 30 character headlines. Which means way more of your content out there to see. Additionally, Google is expanding the number of characters that can be in the description line. Instead of the old 35 character description you’ll have the ability to write a 80 character description line. These changes will expanded the text ad size by 2X by far the biggest change to text ads since their creation 15 years ago. So why the change?

 
In early testing, Google found this change increased CTR (click-through rate) – by as much as 25 percent. In addition to more clicks, Google has said longer headlines will be more useful to advertisers, and result in better qualified traffic. Sounds good to me!
What do they look like? Here’s a picture of what the new expanded text ads will look like on mobile devices.

expanded-text-ads-before-vs-after

Lastly, here a timeline of how the rollout will happen:

Today (July 26, 2016) – You can create Expanded Text ads in the AdWords Interface.

 
Late October – Your original ads will continue to run, but you will lose the ability to create & edit the original text ad formats. All advertisers will be required to use the new Expanded Text Ad format.

 
2017 – Original text ad formats will be fully retired and no longer served.

 
In order to prepare for this change, we advise keeping up your quality scores, and making sure to prepare content that will take advantage of the new character limit. Here’s to hoping this change will make for improved CTRs!

Small-Business-Apps

Epic’s Picks: Top 6 Apps for Small Businesses

Managing and growing a small or medium-sized business is a difficult job for any business owner. But thanks to technology, the job is becoming increasingly streamlined. We’ve filtered through the masses and determined the best apps and services that will save you time and money, allowing you to grow your businesses efficiently. Herewith are our favorites:

 
Evernote: a desktop and mobile app that allows you to save different forms of documents and notes all in one place. You can save notes, ideas, pictures on Evernote and share them easily between colleagues. Think of it as an extra brain inside of your computer.  We use Evernote for all meeting notes, brainstorming, and for swipe files. Another huge benefit of Evernote is the ability to communicate within the app by posting comments and holding discussions about various documents.

 
Link to Download: https://evernote.com/evernote/

 
Bill.com is an online billing service that simplifies the accounts payable and accounts receivable processes. We’ve cut back on the time spent on billing considerably since we started using it, and although it is not a perfect system, it does make entering bills and sending invoices easier.  The app is great for payments, but that is all it does, which is a little underwhelming.

 
Sign Up For Free: https://www.bill.com/5mhome/#

 

As far as project management tools go, Asana is by far our favorite (and dare we say the prettiest?). Like its competitors, Asana has tasks, conversations, projects, and dashboards, but what sets it apart is it’s UI. With an intuitively structured layout, customizable backgrounds, and even celebration unicorns when you complete a task, Asana’s design really sets it apart from the rest. Other perks include their impressive list of integrations (see their app directory https://asana.com/apps) and the ability to track individual employee progress with ease. We think Asana deserves its own celebration unicorn.

 
Sign Up For Free: https://asana.com/pricing

 
There’s quite a few apps out there that let you scan documents from your phone, but our personal favorite is Scannable. Outside of the obvious benefit of not having to go through the hassle of using scanners and fax machines to get high quality scans, scannable also integrates with Evernote, uploading documents directly into the app. Other benefits include the accuracy of the uploads, ease when it comes to taking the pictures (Scannable aligns the image for you) and automatically removed backgrounds (i.e. the desk you took the picture on). As Evernote users and scanning haters this app gets a gold star from us.

 
Link to Download: https://itunes.apple.com/us/app/evernote-scannable/id883338188?mt=8

 

IFTTT (If This Then That) helps us automate internal processes so that we can worry about more important things… like who will ascend to the iron throne. The IFTTT app builds relationships and functions between various products and apps already in use at small and medium businesses. These connections, called “recipes”, allow apps to work together to deliver information to the user and save information pertinent to the business in online and cloud storage. For example, a “recipe” can sync new files added to Dropbox to Google Drive as well. If, like us, you are using multiple apps to manage your information, IFTTT can be a huge time saver.

 
Sign Up For Free: https://ifttt.com/join

 

We’ve used several email newsletter apps for our clients and Mailchimp is hands down the most intuitive and fun app to use. They have templates and comment sections inside the editor make the process easy for collaborative, multi-user accounts to create a polished finished product. Automation features allow users to follow up with customers after a purchase, re-engage with inactive subscribers, and extend warm welcomes to new subscribers. The reporting is robust so you can track how many people opened an email campaign, exactly what they clicked through, sales, and website activity with revenue reports. Mailchimp integrates with other apps and services like Salesforce, Eventbrite, Google, Facebook, and SurveyMonkey to further monitor trends and deliver results for your business.

 
Sign Up For Free: https://login.mailchimp.com/signup?source=website&pid=GAW

 
These applications are designed to streamline business processes and allow you to dedicate more time to growing your brand. Beyond just benefits of internal efficiency and simplicity, these apps will help you build a better business overall.

Video-Advertising

What You Need to Know About Video Advertising on Social Media Platforms

Ad varieties on Facebook and Instagram have been relatively stagnant since the social media giants became large advertising platforms for businesses and publishers years ago. Most ads feature a single photo with an accompanying message that users scroll through or view for just long enough to understand that they are looking at an advertisement – only to keep scrolling through their feeds. Now a known practice, regular advertisements lack the appeal that keeps consumers interested. This conventional advertising style is now being replaced by interactive video ads that allows consumers to move their mouse over a promo to access information about a brand in a new and exciting way. Facebook and Instagram are some of the first social media platforms to embrace the video format as they seek to help companies refresh their advertising strategies.

The new format has been tested by several companies, all of which saw incredible results through massive growths in view counts and clicks on their ads. These ads work particularly well on mobile devices, as the interactive features are much more effective through a touch screen. Apps like Snapchat have helped advertisers utilize video in a more effective way by making content fit better into the native user experience.

Companies such as Birchbox have seen significant increases in brand recognition and ad recall amongst consumers since employing social media video advertising in order to successfully interest users in their products. “Instagram has been an incredibly effective engagement-driver among our current customers, so we wanted to leverage the platform in a creative way to reach new audiences as well. This video series was fun, friendly and cheerful – authentically showcasing what Birchbox is all about – and we saw a significant lift in brand awareness as a result”, said Rachel Jo Silver, Director of Social Marketing at Birchbox.

Revolutionary interactive advertisements promise to engage more consumers than passive advertisements, which have conditioned social media users to recognize and ignore the presented information. Video ads captivate users through eye-catching content, capitalizing on genuine interest and creating a much more natural experience for advertising. The new approach holds great potential for all platforms as they seek to revive advertisement efficiency and interest.

Stay Connected

Come and Work with Us

Contact Info

googleadwords

Your Name (required)

Your Email (required)

Subject

Your Message