Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Testimonials

Our 2015 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

6615e438-5bf7-49cc-a00c-2bd445741405

Super Bowl 50 Ad Recap: Our Top 5 Ads

The Super Bowl commercials this year had a healthy mixture of funny, serious, and of course the token straight up weird (#puppymonkeybaby). Notable this year however, was the number of brands that took the psa angle (Colgate – “Every Drop Counts”, Budweiser – drunk driving,  NFL – Domestic Abuse). Could this shift toward social responsibility be brands pandering to socially conscious Millennials? Another pattern we noticed was promising premises that fell short on the punchline. Is it just us or was T-Mobile’s Hotline Bling spot not nearly as funny as it could have been? Bud Light’s campaign commercial with Seth and Amy could have been gold in such a comedically ripe election year ( cough Trump), but the only memorable line was a “big- caucus” pun. And LG’s Liam Neeson spot could have gone the way of BMW’s groundbreaking “The Hire” series but instead devolved into a tron-esque mess. That being said, here are our picks for the top 5 commercials of Super Bowl 50:
“Starman” – Audi: With the death of David Bowie fresh in all our minds, this commercial pulled heartstrings extra hard.

“First Date” – Hyundai: Kevin Hart’s Dad game is strong.

“Heck on Wheels” – Prius: We so respect that Toyota can just embrace Prius’s nerdy stereotype instead of trying too hard to shed it like other brands.

“Avos in Space” – Avocados from Mexico: I’m an avo addict so this commercial was preaching to the choir, but regardless of the product, the spot was well done; definitely one of the funnier ones.

“Portraits” – Jeep: Because ‘Merica.

 

Sasha from epic ad group exploring machu picchu

Introducing Sasha

Hi subscribers, I’m Sasha, Epic’s new intern! Born and raised in Silicon Valley by two Russian immigrants, I was immersed in technology and digital creation very early on in life. It was inevitable for me to end up somewhere in the tech world, and luckily, I have landed at the doors of Epic Ad Group. Outside of the tech bubble, I have spent considerable time pursuing my passion of traveling to different countries around the world. Perhaps one of my favorite destinations thus far has been Santa Barbara, where I am fortunate enough to be attending the University of California at Santa Barbara as a Global Studies major. Traveling and my major have interested me in entering the global business world, specifically in marketing, real estate, and finance. I have learned that modern society is connected by digital ties created by various forms of media that have grown to be increasingly important in the world. Through my internship with Epic Ad Group, I hope to better understand the structure and function of a marketing company, as well as learn about the process of creating and distributing digital content that connects producers to consumers. Digital media has become an extremely powerful marketing tool that I am eager to explore and master. As a college student, I can observe, firsthand, how an effective marketing campaign can propel a company, an event, or even a social movement towards success. It is my goal to be a part of one of the many successful marketing projects here at Epic Ad Group. Over the next six months I will ask infinite questions and inquire about all aspects of marketing in order to fulfill my goals. I hope to apply everything I learn at Epic Ad Group to personal, organizational, and professional ventures. I am extremely grateful for this opportunity and excited for the road ahead!

Daily planner with the entry New Years Resolutions, marketing plan

5 Marketing Resolutions for 2016

It’s the New Year and we’ve all made our personal resolutions (and probably broken a few). We want to improve our health, our productivity, our relationships, but what about our businesses? For small businesses owners, our businesses are an extension of ourselves, so shouldn’t we dedicate just as much effort to business growth in the New Year as we do to personal growth? Although many of us HAVE put time and effort looking into what business adjustments need to be made for the New Year, perhaps certain Marketing strategies or technologies have been overlooked due simply to lack of awareness. Here are the top five marketing resolutions your small business needs to make for 2016:

1. Do more with your social media: Social Media pages are a free platform for self promotion, so why not leverage them? Growing your following and increasing your levels of customer interaction can do wonders for your brand recognition.

2. Stay in touch: Two words. E-Mail Marketing. Having a monthly newsletter to stay in touch with clients helps increase brand loyalty (which is on the steep decline in this day and age with Millenials and their brand A.D.D.)

3. Keep your blog current: (we’re guilty on this one) Company blogs have numerous benefits: they drive traffic to your website, they help you establish authority, and they drive long term results. So make sure not only to have a blog, but to keep your blog up to date, because an inconsistent company blog can turn what should be an asset into a detriment.

4. Use a diversified marketing approach: You’ve heard the phrase “don’t put all your eggs in one basket.” This concept has never been more true than in marketing. Don’t invest all of your marketing dollars in one medium. Rather use a media mix to build a consumer funnel.  Customers interact with your brand along several touch points on the journey to purchase, and your media mix needs to reflect that.

5. Get the Help you need: Small Businesses often make the mistake of spending their marketing dollars in the wrong places. Enlist the help of an agency that cares as much about your ROI as you do, and knows the right path for you to take. We know one you can call ;-).

Happy New Year!

Abby Batcheller

Introducing Abby

Hi there! My name is Abby Batcheller and I am the newest intern at Epic Ad Group. I am a junior Communication major at USCB, pursuing minors in Professional Writing and Sports Management.

My background is in social media marketing and media relations, but a class at UCSB stirred my interest in advertising, which led me to Epic. I’m really looking forward to working with local businesses and other organizations in the Santa Barbara area.

My favorite part about advertising is that it goes beyond the sale of a product; rather, advertising focuses on communicating the brand essence of a company to a consumer. A company that goes beyond selling a product to make the consumer feel satisfied, fulfilled, and happy about a product or service is the ultimate goal for me in advertising.

I look forward to expanding my knowledge base on digital marketing, advertising, and public relations through the unique opportunity of getting to work in a real advertising agency while I am in school.

In my free time I enjoy working out, going to the beach, cooking and eating food, watching football, interning with the UCSB Division I Men’s and Women’s Swimming and Men’s Water Polo teams, and surfing the Web.

I am just getting started here at Epic, but already feel at home. I am excited for the many opportunities that await me ahead!

 

 

Influencer Marketing Infographic

Check out this infographic about Influencer marketing from TheShelf.com.  If you’re interested in online conversions, influencer marketing can increase conversions 3-10 times.

the-shelf---influencer-marketing-infographic

Multiracial Group of People Jumping at Beach, Backlight

Marketing To Generation Edge

A lot of time, money and effort has been spent trying to target Millennials, but an emerging slightly younger generation of interest is called Generation Edge.  Gen Edge, also known as Gen Z, are the children of Gen Xers and are now approaching their 20s.  By some estimates they account for as much as 25% of the population, and they are more diverse from any other generation to date.  Ad Age recently released an article featuring three things marketers need to know to effectively market to Generation Edge based on a recent study.   The take aways from this unique generation are that that they appreciate the unique and imperfect. If you are a brand, you are better off embracing authenticity above all else, even if it doesn’t necessarily fit with the perceived Gen Z lifestyle.

“A new Yo Campaign or a Snapchat effort might not be the right thing for you. And even if it is, you don’t need to start saying “BRB” for no reason or “erryday” instead of “everyday.” An inauthentic voice will be very obvious to this demo and could quickly backfire rather than help in connecting with them. So if you’re an old brand, own it.”

In addition it appears the story behind a brand is more important than the luxury associated with a logo.

“A brand’s actions matter more than the brand itself. So a Gen Edger may be just as happy to display a $2,000 Maiyet bag as she would a $40 Everlane tote, knowing that both brands care about craftsmanship and are transparent about the production process.”

Find the complete article here.

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