Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Our Work

Testimonials

Our 2015 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

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Customer Value Optimization

In this blog post we will be breaking down a business model system that every major corporation uses to corner their market. It works because it exploits every aspect of the law of business:

1. Increase the number of customers.
2. Increase the average transaction value per customer.
3. Increase the number of transactions per customer.
They call this system Customer Value Optimization or CVO.

Here are the steps:

1. Determine Product / Market Fit: Most of you have already done this. Find your market: i.e. WHO to sell your product to.
2. Choose a Traffic Source: In order to do this you need to understand how to measure what traffic is worth, and how to extract maximum immediate value from that traffic.
3. Offer a Lead Magnet: The lead magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information. What irresistible bribe could YOU offer in exchange for a prospect’s contact information?
4. Offer a Tripwire: The tripwire is an affordable offer, usually between $1 and $20. The goal of the Tripwire is to fundamentally change the relationship from prospect to customer.
5. Offer a Core Product: This is your flagship product or products. These offers often fall flat when presented to cold prospects, but can boom with the addition of the lead magnet and tripwire offer.
6. Offer a Profit Maximizer: This is where you make your real profit. McDonald’s sells their hamburgers (core product) for almost no profit, but makes their real money on the fries and coke upsell (profit maximizer). What could that be for you?
7. Create the Return Path: (Here’s where Epic can help the most) The goal of the return path is to have frequent strategic communication with your buyers now that you have their information. This could be e-mail marketing, content marketing, social media, retargeting, search or display, pretty much anything that will maintain your communication with customers and increase their transaction frequency.

Though some of these steps may seem obvious, put into conscious action as a system they will astonish you. Trust us, try even one of them and you’ll see results.

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The New (Search Engine) World Order is Here. What Does it Mean for You?

A week or so ago, we posted an article about how Google’s desktop Search Engine Results Page would be undergoing a facelift, and removing their right sidebar ads. Their restructure involved taking some of the ads that had previously been on the right sidebar and adding them to the main feed, as well as removing others. In the prior desktop SERP setup, ads 1-3 were at the top of the results and ads 4-11 were on the right hand side. In the new setup, ads 1-4 are at the top of the results, ads 5-7 are at the bottom of the first page of organic listings, and ads 8-11 are eliminated from the first results page altogether:

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Word of this restructure caused quite a bit of panic in the SEO and SEM communities, as it has huge implications for both organic and paid listings. But now the change has been in place long enough for us to see what the real results are. So what does it mean? Who are the winners, who are the losers, and what should you be doing to keep abreast of the changes?

Winners:

Ad #3 –  Ad number three (not four although that would seem most logical) has seen a huge increase in clicks due to the change.

PPC Advertisers – All ads can now use call-out extensions, sitelink extensions, location extensions and so on, which was not the case with sidebar. Also all AdWords listings now look more organic.

Product Listing Ads – The removal of right sidebar ads gave a big boost to PLA’s who kept their previous position.

Losers:

Organic Listings – Ad #4 has taken the position of Organic listing #1, and the space for organic listings on the new SERP is considerably reduced.

Ads #5-11 – Ads 8-11 obviously lost considering they were kicked of the SERP altogether, but even 5-7 took a hit in reach.

Unaffected:

CPC – despite all the anxiety, the change has keep things well balanced enough that cost per click has not seen a positive or negative impact.

 

What to do: Nothing has been more consistent in Google search’s history than change. Although this may seem huge now, in a few months time we will have adjusted. In the meantime it has become more important than ever to keep your SEO up to date, since the competition will be fiercer than ever now that first page space has been reduced, and it will be more beneficial than ever to invest in AdWords, since their ads now look more native to the user. Just make sure to keep monitoring your pages and accounts! If you would like to know how this update affects your current campaigns give us a call. And if you don’t already have campaigns in place talk to us today about adding SEO and SEM to your offerings.

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Programmatic Knows Best

We have cars helping us parallel park, waiters at restaurants being replaced by tablets, and every electronic in our houses controlled by one master remote. With all of this automation happening in other industries, it’s about time we see how automation can benefit us in advertising.

Haven’t heard of programmatic yet? Or maybe you have and you’re still not sure what exactly it is? Here’s a quick guide to what programmatic is, how it works, and why you need it in your next advertising campaign.

What is programmatic?

In its simplest terms, programmatic is a real-time, automated system that uses enormous amounts of data to find the right ad for the right audience at the right time. Its purpose is to trade the laborious tasks of trafficking, reports, analytics, and spreadsheets for buttons and buys.

In essence, programmatic is “about software that is productive in a way that humans can’t be,” says Eric Bader, CMO at RadiumOne. “The media buying process has completely outstripped human capabilities.”

Programmatic lays out media buying options for advertisers based off of real-time data and allows them to dedicate more of their time to ad copy and their target market.

How does it work?

Programmatic is essentially real-time bidding (RTB), and then some. The RTB side of it allows the buyer to view ads like products on Amazon, and then decide to pay whatever price an ad is worth at a given moment.

The big difference-maker with programmatic is that it adds true value to RTB. Programmatic uses data, tech, and software to help buyers get more for every dollar spent.

Programmatic also gives a user more transparency when it comes to the minute details of a particular message. Rather than letting a campaign run, spending money, and then optimizing after some time, programmatic does this in real time.

Not only does this save you money, it results in an overall more efficient ad copy that allows you to spend your time targeting your audience, and less time deciphering analytics.

CMO of AOL Networks Allie Kline describes programmatic as a washing machine that allows a brand to take its “goals, inventory, consumer data, ad formats, and potential media buys” and throw that all in to produce a result that has become too complicated of a task for humans to keep up with.

Why should I try it?

You may be thinking that all of this automation has some drawbacks in regard to creativity. After all, isn’t the human brain a necessary element in creating dynamic, sales-driving advertising to best communicate a brand and reach an audience?

The good news is that implementing programmatic does not mean sacrificing creativity. Rather, programmatic is a part of the evolution of the art and science of marketing. This evolution is taking traditional messaging and merging it with increased automation.

“Programmatic can come in and fuel the fire,” says Pete Stein, CEO of Razorfish. “Instead of just targeting a specific ad, you can generate content that’s relevant and then use real time to drive attention to it.”

It allows you to take a proactive edge on your advertising, and direct your time and attention to listening to your market’s needs as they change. In essence, programmatic helps the advertisers make smarter decisions about which sites to buy and which audiences make the most sense to buy.

This eliminates the need for manual research and data tracking, and allows companies to focus on what’s really important in their ad copy and what’s valued by their consumers.

“Programmatic is advertising’s newer, better mousetrap,” says Peter Naylor, former evp at NBCUniversal.

To learn how to catch more mice, check out this guide or schedule a meeting with us.

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Super Bowl 50 Ad Recap: Our Top 5 Ads

The Super Bowl commercials this year had a healthy mixture of funny, serious, and of course the token straight up weird (#puppymonkeybaby). Notable this year however, was the number of brands that took the psa angle (Colgate – “Every Drop Counts”, Budweiser – drunk driving,  NFL – Domestic Abuse). Could this shift toward social responsibility be brands pandering to socially conscious Millennials? Another pattern we noticed was promising premises that fell short on the punchline. Is it just us or was T-Mobile’s Hotline Bling spot not nearly as funny as it could have been? Bud Light’s campaign commercial with Seth and Amy could have been gold in such a comedically ripe election year ( cough Trump), but the only memorable line was a “big- caucus” pun. And LG’s Liam Neeson spot could have gone the way of BMW’s groundbreaking “The Hire” series but instead devolved into a tron-esque mess. That being said, here are our picks for the top 5 commercials of Super Bowl 50:
“Starman” – Audi: With the death of David Bowie fresh in all our minds, this commercial pulled heartstrings extra hard.

“First Date” – Hyundai: Kevin Hart’s Dad game is strong.

“Heck on Wheels” – Prius: We so respect that Toyota can just embrace Prius’s nerdy stereotype instead of trying too hard to shed it like other brands.

“Avos in Space” – Avocados from Mexico: I’m an avo addict so this commercial was preaching to the choir, but regardless of the product, the spot was well done; definitely one of the funnier ones.

“Portraits” – Jeep: Because ‘Merica.

 

Sasha from epic ad group exploring machu picchu

Introducing Sasha

Hi subscribers, I’m Sasha, Epic’s new intern! Born and raised in Silicon Valley by two Russian immigrants, I was immersed in technology and digital creation very early on in life. It was inevitable for me to end up somewhere in the tech world, and luckily, I have landed at the doors of Epic Ad Group. Outside of the tech bubble, I have spent considerable time pursuing my passion of traveling to different countries around the world. Perhaps one of my favorite destinations thus far has been Santa Barbara, where I am fortunate enough to be attending the University of California at Santa Barbara as a Global Studies major. Traveling and my major have interested me in entering the global business world, specifically in marketing, real estate, and finance. I have learned that modern society is connected by digital ties created by various forms of media that have grown to be increasingly important in the world. Through my internship with Epic Ad Group, I hope to better understand the structure and function of a marketing company, as well as learn about the process of creating and distributing digital content that connects producers to consumers. Digital media has become an extremely powerful marketing tool that I am eager to explore and master. As a college student, I can observe, firsthand, how an effective marketing campaign can propel a company, an event, or even a social movement towards success. It is my goal to be a part of one of the many successful marketing projects here at Epic Ad Group. Over the next six months I will ask infinite questions and inquire about all aspects of marketing in order to fulfill my goals. I hope to apply everything I learn at Epic Ad Group to personal, organizational, and professional ventures. I am extremely grateful for this opportunity and excited for the road ahead!

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