Why Epic Ad Group?

ABOUT US

So we know calling ourselves epic may seem…confident. But in fact confident is just what we are. We feel that confidence is a necessity when entering into a dynamic industry like advertising, where tactics and mediums and all other tools change constantly, and often without a heads up.

Our innovative (and yes sometimes heroic) marketing strategies and our strengths in branding and public relations have established us as one of the most prominent agencies on the Central Coast. Our long-term client relationships and extensive experience with the media reassure us that our customer service and efficient media planning consistently surpass the usual and ordinary.

We have been Epic for over fifteen years, holding ground in an industry where agencies often fall through the cracks.

WHAT WE BELIEVE

Advertising is where art meets science. Think of us as the incarnation of Van Gogh and Einstein (but with both ears and a more stylish haircut). No – we didn’t attend an art institute, nor could we explain to you the theory of relativity. But our work does merge the two worlds.

The ad itself is art – a creative depiction of a real-world item for the enjoyment and attention of an audience. And when we make that art have an effect on the people that are watching it, well that’s the science. In today’s world of advertising it is imperative to have collaboration of the right message put in front of the right audience and followed up with a consistent presence.

We care about our clients,
we invest in our clients, and we
succeed only when our clients succeed.

In the business of growing your business.
We make Advertising, Marketing, & PR solutions.

Our Work

Testimonials

Our 2016 Stats

Cups of Coffee
Projects Delivered
Satisfied Clients
Brilliant Ideas

Services

Marketing

Marketing

It’s our job to let everyone in on what makes you spectacular. We carefully craft a creative campaign that conveys your unique message and sets you apart from the competition. Our team marries our inventive talent with your company’s distinct image to build an alluring reputation and recognizable ad platform for your ideal market segment. We take those inches of empty screen space or 30 seconds of static and turn it into a mini-masterpiece featuring YOU as the star. What can we say? We like the spotlight and we think you’d look great in it.

Branding

Branding

A powerful Brand is more than just a logo. It effectively communicates your meanings, values, and promises in a fashion that leads the consumer to know your Brand as you wish them to know it. In the end, it is the consumer that decides if your Brand is what you hoped it would be. That is why we put our blood, sweat, and tears (metaphorically, of course) into developing and evaluating all dimensions of a Brand. We carefully chew over the language and wording, and won’t stop until we create the warm fuzzy feelings evoked by the Brand’s visual and spoken expressions.

Public Relations

Public Relations

Public relations is just the textbook term for communicating with the people. We pride ourselves on keeping you in the public eye and on the public’s mind with positive news and updates on your company. We create carefully tailored news releases to get your message into an age-old medium in an eye-catching way. Less obvious and more respected than an ad, press coverage allows us to articulate your message and publicize it to large audiences without coming off as self-serving. At Epic, keeping publicity aligned with the goals and objectives of our clients is a top priority.

Media Buying

Media Buying

Location. Location. Location. This old real estate maxim holds. With advertising seemingly everywhere, we have the task of sending the right message to the right people using the right medium for the least amount of money. We use our long-standing relationships with the media and our tremendous buying clout as we sift through the growing jumble of advertising options. We narrow those options to make your choices easier and more efficient, making sure you’re getting the most for your money. We spend our client’s money as if it were our own, and it is our mission to provide our clients with wallet-friendly quality and some added beauty sleep.

Digital

Digital

Digital is the new frontier. It has boundless opportunity and endless possibility. The online world encompasses any and all online advertising including SEM, SEO, Display, Social, Online video, and much more. Such limitlessness can be quite overwhelming when not navigated properly. Let us be your guide through this constantly evolving online arena. We make it our mission to keep up with the latest technology, continually improve campaigns, and adapt our executions to optimize our effectiveness in reaching your future customers. Think of the digital world as opportunity knocking: it’s time to answer.

Creative

Creative

Creativity is the artistic portion of our Art + Science = EPIC equation. It can come in all shapes and sizes, from print to video to sound to digital. Whatever the medium, creativity is about connecting ideas, breaking established patterns, and communicating in a way that resonates with your audience. Here at Epic, we use creative’s incredible power to innovate and change perception in order to break down boundaries and make you stand out amongst the crowd. We develop creative ideas that are specific to your brand. No carbon copies or cookie cutter layouts here.

From the Blog

Vector flat illustration of workplace of typewriter with documents

Epic Social Media Tips: Less is More

Technology is ever-evolving. We demand more, faster. We are on a time-crunch. Yet, we are media hungry. This post will shed some light as to how to make your presence on social media more impactful in this fast-paced environment.

The first (and only) thing to realize: be as brief as possible.

Our eyeballs are constantly moving from one thing to the next. From a picture of your niece on her first day of pre-school to a friend’s controversial political post to the inevitable video of a cat – social media encourages our eyes to move faster. Therefore, a successful post on any social media platform needs to be brief in order to capture the attention of your audience.

The more concise your post, the more engagement you’ll receive from your audience. Nobody wants to read an essay about your new product or survey – as great as it may be. Instead, direct audiences on social media to your website to read more. The more engaged your audience, the more likely they’ll be to share your post and spread it around.

Audiences are mobile. They demand speed. Their eyeballs (and attention-spans) are everywhere. Your concise Facebook and LinkedIn posts and tweets are a step-in for your audiences to be engaged with your brand. Always remember that brevity is your friend. And, most importantly, if you have any questions about how to make your posts (and social media advertisements) more effective – reach out to us at Epic Ad Group. We’d love to help your business reach a new (epic) level with your customers online.

fb

The Facebook Pixel

Facebook’s Pixel is a little different from the pixels you might be thinking about. Facebook’s Pixel is a little piece of code that you “inject” or put on your website (specifically in the “header” of your website) in order for Facebook to measure, optimize and build audiences for your ad campaigns. With a Pixel you open up your Facebook advertising experience to deeper analytics, so that marketing agencies (like us!), can optimize your Facebook advertising campaigns and track your goals. Here’s a list of what Pixels can do for you:

Cross Device Conversions

What devices are your customers using? Being able to understand where your audience is and what devices they are using can provide rich information for both you and your marketing agency to understand where to optimize and push advertising content throughout Facebook’s various platforms.

Encourage Action

Using a Pixel can provide better accuracy to optimize the delivery of your ad content and ensure that your ads are noticed so that your customers can take the appropriate action – such as buying your product or filling out a contact form on your website.

Understand Your Audience

A Pixel can help you to understand and build audiences in your Facebook manager to accurately retarget your ads to encourage them to take action on your website. Additionally, a Pixel can expand your current audience by trying to target advertising to new audiences with similar interests and demographics. With that said, a Pixel can help you to generate deeper insight information on your audience(s) so that you and your marketing partner can get the most out of the advertising platform. Once you understand your audience, you can create a custom lookalike audience that will help to expand territory, and find potential customers of similar interests to your current customers.

Hey, Come Back!

After understanding and creating your own custom audience, Facebook’s Pixel can provide you with the tools to properly retarget the customers that visited your website, but did not complete your desired goal. Through Facebook’s powerful retargeting algorithm and your input on what you’d like your audience to be, Facebook can help bring those visitors back to your website to complete a purchase or filling out a contact form.

Your Ads Are Dynamic

Facebook can use the information your Pixel provides to be able to create even more relevant ads based on the products people visited your website for.

Ready to Get Started?

We made a short video to get you started with Facebook’s Pixel.

Is this thing working?

To ensure your Pixel is working you can download the Facebook Pixel Helper on Facebook’s website here.

Note: The Facebook Pixel Helper will only run on Google Chrome for desktop. You can install Google’s browser by clicking here.

Once downloaded, navigate to your website and click on the Pixel Helper Icon near your Chrome Web Address Bar. There will be a popup that will then tell you if the information is loading accurately.

Having issues?

Reach out to your marketing agency, *ahem*, to help you decipher the information you see, or if there needs to be a correction on your website code’s header. Facebook also has an excellent FAQ that can be found by clicking here.

remarketing-vs-retargeting

Epic Presents: Retargeting VS Remarketing

Retargeting and remarketing are two very different tools that are all too often confused or used as interchangeable terms. In this blog post we’ll break down the differences for you, and shed some light on when to use each.

Retargeting:

Retargeting is a term used to describe online ad placements and display ads that are served to users based on their actions on your site: a users come to your site, a cookie is placed, and you can now target ads to them. Think of the times you have looked at a pair of shoes online, navigated away, and the shoes have followed you in the form of display ads. Retargeting is done through third party networks like adroll and the google display network.

Within the realm marketers can choose from a variety of different channel / targeting strategies.

The 7 top ones:

  1. Search (target individuals based on the searches they’ve conducted on Google Yahoo and Bing)
  2. Site (target individuals based on actions they’ve taken on your site)
  3. SEO/SEM (target individuals based on how they found your site – use the inbound event to better customize messaging)
  4. E-Mail (target individuals who are interacting with your e-mail programs)
  5. Contextual (target individuals who have visited a partner site that shares a similar interest / topic to your own site)
  6. Engagement (target individuals who have interacted with distributed content ( a custom facebook page, an expandable video ad unit or an online game / application)
  7. Social (target individuals who consume similar content to your existing cusomters)

Retargeting is extremely effective when compared to traditional display campaign methods, and have much higher engagement rates. In fact, it’s not uncommon for CTRs to be 3 – 10 x higher in retargeting than the display industry average.

Common pitfalls to be aware of when using retargeting:

  1. Over exposure to the ad: 55% of consumers reported that they are less likely to buy products or services if they see the same ad online more than 3 times.
  2. Retargeting consumers with ads on sites unrelated to the advertised product or service: this can result in negative overall sentiment towards the ad.
  3. Tough to quantify ROI: much of the value is from “view-through” traffic that can’t be tracked by CTR.

Remarketing:

This is the term used to describe re-engaging customers with e-mail. For instance:

  1. Shopping cart abandonment e-mail campaign.
  2. Upsell / cross sell e-mails.
  3. Lifecycle marketing e-mails.

Remarketing drives higher conversion than retargeting: a study conducted at MIT shows significantly lower engagement rates for outreach that occurs more than one hour after a visitor has left your site. In fact, your chances of re-engaging a lead can drop as much as 10x if you follow up more than an hour after your first interaction with a potential customer. Since remarketing can be automated to occur directly after the customer visits the site while retargeting cannot, it’s conversion rate is higher.

In conclusion:

Remarketing (e-mail) is for people that you have every reason to believe are incredibly interested in buying. You have to engage them heavily. Retargeting (display) is for people who have expressed interest but need to be eased further though the sales cycle. It is about keeping your brand on the forefront of their mind and repeating a message. There is no reason to choose between the two : in fact perhaps the most powerful tool is both together: use display retargeting to funnel customers, then use remarketing to draw back in those that made it to the end of the funnel and hesitated.

bryce

Introducing Bryce

I’m Bryce! I consider myself incredibly ambitious and driven in both my personal and professional life. I’m entering in as a senior this year at the University of California, Santa Barbara where I plan to be majoring in Communications with my specific emphasis being in mass communication.

 

Ever since I was a kid I had always been interested in the world of design and the way companies utilize design in order to brand themselves and establish their own identities. I think of design as a really powerful tool that, if done right, can evoke emotions of fun and pleasure to being thought-provoking and intriguing.

 

As someone who has had an interest in design at a young age, I’ve always been quite the perfectionist. I try not to overlook any detail. I believe that good design does not require a trained eye – anyone can recognize what makes good design. I try to continually push my abilities to grow and learn new ways of conveying my creative vision in an effort to refine who I am as a designer.

 

Additionally, I believe that design and marketing go hand in hand. I believe that marketing is a tool businesses can use to connect with their audiences. I find the world of marketing to be quite fascinating as it is a field that is continually changing as technology advances and the way we communicate changes dramatically as we go forward into the future. There’s a kind of thrill to marketing. I think it’s pretty fun to deal with ambiguity, and that’s why marketing is a field I have always been heavily interested.

 

I am constantly invested in learning. Whether it be taking communication theory classes at UCSB or teaching myself how to do web development or edit a video together – I always want to challenge my creative vision by learning and using different mediums. This is what brought me to Epic, and I am excited to be a part of this team!

 

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