Fast Company Explores the Psychology of Color in Branding

Have you ever wondered what kind of emotions the color in your companies logo bring out in your potential customers?  If not, it may be time you start.  According to a recent article from Fast Company that explores the psychology of color in branding 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.  It is safe to say most people understand color plays a role in branding, but those numbers are pretty telling.  We’ve included the infographic below and you can view the full article here.

If you’re interested in putting some of this psychology of color into play in a rebrand for your company fill out the form to the right and we’ll be in touch.