Simply put, Search Engine Marketing (SEM) is ultimately about capturing conversions online. It is one of our most powerful and effective online services, but if not managed properly, could also result in a depleted budget and no ROI.
How does it work? Through a planned strategy, we pay search engines (Google, Bing, Yahoo) for your website to land in one of the first slotted results during a search. We can choose the keywords that are most relevant to your business and the cost fluctuates depending on how popular those words are. You are only charged based on how many users click on your site, look up your address, or click to call your business.
It’s a highly effective marketing service, but can be complicated to set up and tedious to manage. Small business owners can get quickly bogged down with setting up their AdWords account and managing the slew of data that comes from it.
We have experience with dozens of successful SEM campaigns. Our reputation for SEM has grown so much that many online businesses contact us exclusively for this service.
Ready to get started? Contact us today.
CASE STUDY: JENSON GLOBAL
Challenge: An industrial supply company wanted to expand their existing paid search campaigns to reach new customers without lowering their return on ad spend, and without cannibalizing their existing customers.
Solution: Using updated keyword research and competitor research we expanded their existing Adwords campaign and launched campaigns on Bing as well. We added a number of negative keywords related to medical supplies that were wasting their ad budget.
– The company saw their monthly average revenue increase by 47.6%
– Paid search campaigns maintained and in some months exceeded a 3 to 1 ROAS
– Average order values went from $153 to $212
– 75% of their customers from paid search were brand new to their site
– Search volume for their brand name went up 21%
CASE STUDY: KUVEE