What is SEO?

SEO, short for search engine optimization is the process of improving the content of your website in order to improve where your website ranks in a search result. It is different than Search Engine Marketing (SEM) because you do not pay for this improvement, you work for it.

Search engines like Google are constantly crawling the web and analyzing analytics like how long do users spend on your site, is all of your information and links up to date, do other websites link to you, and how regularly are you adding new content? This is all in an effort to improve the user experience and put websites that meet a searcher’s needs at the top.

SEO is also different than SEM in that the results are not immediate. Good SEO takes time, months or even years, but with the right foundation and tactics in place, it can be achieved over time with just a little effort.

Experts agree that a balance of organic search (SEO) and pay-per-click search (SEM) are the tickets to a high ranking website.  Do you currently have a business website and are curious about your SEO? Contact us today and we can perform an SEO audit. The results will tell us what you are doing right and where you can improve.