SOCIAL MEDIA MARKETING

Social Media Marketing refers to paid digital advertising on Social Media channels like Facebook, Instagram, Pinterest, and Twitter. Why advertise on Social Media? 

 

Social Media is where your people are.
The average person spends close to 2 hours per day on social media platforms. 

We customize who sees your ad.
Is your target audience male, between the ages of 30 – 45, lives in Santa Barbara, has visited your website but didn’t purchase? Social Media allows you to target a specific audience, and then pivot based on which are performing the best. 

Recent changes mean you have to pay to play.
Facebook recently announced posts from brands will be almost completely removed from the news feed unless they offer valuable info, are highly engaging, or encourage connections with the community. All the more reason to pivot to social advertising in an effort to be sure your offers are still seen. 

 

Want to test a Social Media campaign and see specific results that show exactly how many people saw your add, how long they viewed it for, and who clicked over to your website or made a purchase? Contact us today! We’d love to brainstorm some creative and eye-catching ads for your small business. 

CASE STUDY: WHILO – THE GIFT GIVING APP

Challenge: Introduce women 25-40 to a new app that helps everyone find the perfect gift for every occasion. To add over 2,000 new signups in 2 months.
Solution: Use the targeting features available on Facebook and Instagram to reach the desired demo (women 25-40) around gift-giving holidays, such as Valentine’s Day, Anniversaries, and Birthdays.
Results: A promotional campaign targeting offering users with an upcoming birthday the opportunity to win a gift card drove over 50 app downloads per day at a cost of just over $2 per download.