Technology is ever-evolving. We demand more, faster. We are on a time-crunch. Yet, we are media hungry. This post will shed some light as to how to make your presence on social media more impactful in this fast-paced environment.
The first (and only) thing to realize: be as brief as possible.
Our eyeballs are constantly moving from one thing to the next. From a picture of your niece on her first day of pre-school to a friend’s controversial political post to the inevitable video of a cat – social media encourages our eyes to move faster. Therefore, a successful post on any social media platform needs to be brief in order to capture the attention of your audience.
The more concise your post, the more engagement you’ll receive from your audience. Nobody wants to read an essay about your new product or survey – as great as it may be. Instead, direct audiences on social media to your website to read more. The more engaged your audience, the more likely they’ll be to share your post and spread it around.
Audiences are mobile. They demand speed. Their eyeballs (and attention-spans) are everywhere. Your concise Facebook and LinkedIn posts and tweets are a step-in for your audiences to be engaged with your brand. Always remember that brevity is your friend. And, most importantly, if you have any questions about how to make your posts (and social media advertisements) more effective – reach out to us at Epic Ad Group. We’d love to help your business reach a new (epic) level with your customers online.