Instagram Inching Closer to eCommerce
After introducing ads in late 2013, Instagram has been slowly releasing new ad features and opening up their platform to new advertisers. Thus far, Insatgram’s ad platform has had an air of exclusivity with premium pricing and limited access. The latest Instagram update chronicled by AdWeek is a slow but steady embrace of eCommerce. Careful of protecting the user experience, Instagram is finally allowing retailers to link their ads to product pages. While this is a step in the right direction, I think most marketers would like to see Instagram’s ad platform evolving more quickly. Read the full article here.
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