Facial Recognition Helps Marketers Gauge Real Response
According to Affectiva, the future of ad testing is not focus groups or surveys. Big spending marketers are using state of the art facial coding software from Affectiva to analyze moment to moment facial expressions of people watching videos. This technology allows advertisers to test ads for emotional impact on a large scale with more accurate data than traditional surveys. To date, Affectiva has analyzed 2.8 million faces across 75 countries. One of the unique opportunities this technology provides is the ability to see tune an ad for specific cultures and for targeted demographics.
To read the complete article from Ad Age go here.
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