KISSMetrics Shares some Serious Intel on Conversion Rate Optimization
I’ve heard it from many small business owners. “I’ve spent a lot of money on adwords, but it didn’t work for me.” Search engine marketing is a pretty complicated undertaking with a lot of potential pitfalls, but when used correctly it can be the best advertising dollars you spend. Even Adwords specialists can make mistakes, so if you are handling search engine marketing for your company on your own, take a look at this list of 10 common Adwords mistakes compiled by KISSMetrics. The biggest takeaway, and one that we believe in whole heartedly, always be testing. A static campaign is a dying campaign. Think of your AdWord campaigns like babies: they can’t be left alone. But as long as you are consistently running experiments with your campaigns, you can be confident they will bring you success. For more information, check out the article.
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