Influencer Marketing Infographic
Check out this infographic about Influencer marketing from TheShelf.com. If you’re interested in online conversions, influencer marketing can increase conversions 3-10 times.
Check out this infographic about Influencer marketing from TheShelf.com. If you’re interested in online conversions, influencer marketing can increase conversions 3-10 times.
A lot of time, money and effort has been spent trying to target Millennials, but an emerging slightly younger generation of interest is called Generation Edge. Gen Edge, also known as Gen Z, are the children of Gen Xers and are now approaching their 20s. By some estimates they account for as much as 25% of the population, and they are more diverse from any other generation to date. Ad Age recently released an article featuring three things marketers need to know to effectively market to Generation Edge based on a recent study. The take aways from this unique generation are that that they appreciate the unique and imperfect. If you are a brand, you are better off embracing authenticity above all else, even if it doesn’t necessarily fit with the perceived Gen Z lifestyle.
“A new Yo Campaign or a Snapchat effort might not be the right thing for you. And even if it is, you don’t need to start saying “BRB” for no reason or “erryday” instead of “everyday.” An inauthentic voice will be very obvious to this demo and could quickly backfire rather than help in connecting with them. So if you’re an old brand, own it.”
In addition it appears the story behind a brand is more important than the luxury associated with a logo.
“A brand’s actions matter more than the brand itself. So a Gen Edger may be just as happy to display a $2,000 Maiyet bag as she would a $40 Everlane tote, knowing that both brands care about craftsmanship and are transparent about the production process.”
Find the complete article here.
According to Affectiva, the future of ad testing is not focus groups or surveys. Big spending marketers are using state of the art facial coding software from Affectiva to analyze moment to moment facial expressions of people watching videos. This technology allows advertisers to test ads for emotional impact on a large scale with more accurate data than traditional surveys. To date, Affectiva has analyzed 2.8 million faces across 75 countries. One of the unique opportunities this technology provides is the ability to see tune an ad for specific cultures and for targeted demographics.
To read the complete article from Ad Age go here.
Social media advertising is constantly evolving. In today’s world, technology drives advertising efficiency. Most small to mid-size businesses are blocked from access to top end proprietary technology due to the costs of working with agencies who own it. Epic Ad Group works hard to create relationships with agencies all over the world to bring the most sophisticated software to the masses.
Utilizing proprietary technology we can now:
Target Exclusive User Data: Identify, auto-generate and employ 246 personal action data points (most agencies have access to only half of that)
Monitor Conversations: Identifies Individuals based on keywords used in conversations and behavior (most agencise can only target people based on actions, for example what they have liked or listed as an interest, not by the words they use in their posts)
Data Management: Automatically creates Personal Identifiable Information Data Base
Competitor and Spend Analysis: Provide key insights such as how much other brands are spending and what videos they’re promoting
Strategic Planning: Provide data and analytics on your industry’s best advertisers and branded content so you can see how you stack up against your competitors and strategically plan your campaigns
Audience Discovery: Your most engaged viewers provide actionable data to contextually target your shared audience
Contact us to find out more about utilizing this new technology for your business.
Some of the best writers started out in advertising including F. Scott Fitzgerald. The Winston Fletcher Fiction Prize set out to remind us all to write for ourselves by featuring great novels with “client feedback.” The results are hilarious. Catch 22 (My personal favorite) is below, see the rest here.
After introducing ads in late 2013, Instagram has been slowly releasing new ad features and opening up their platform to new advertisers. Thus far, Insatgram’s ad platform has had an air of exclusivity with premium pricing and limited access. The latest Instagram update chronicled by AdWeek is a slow but steady embrace of eCommerce. Careful of protecting the user experience, Instagram is finally allowing retailers to link their ads to product pages. While this is a step in the right direction, I think most marketers would like to see Instagram’s ad platform evolving more quickly. Read the full article here.
If you’d like to discuss a social media marketing plan for your business, please fill out the form to the right.
This is how you celebrate the 25th anniversary of Photoshop.
Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. For anyone who has toggled back and forth between a URL builder and Adwords while creating a suite of ads, this is very welcome news.
With this change, the landing page URL and the tracking parameters that make up the destination URL will be treated separately. The separation means that making changes to your tracking won’t necessarily send your ads back into editorial review and ad history and stats remain with the ads (see caveat below).
You can scale tracking parameters across various levels of your accounts and set up new custom tracking parameters.
Two New Components: Final URL + URL Options
Instead of setting the Destination URL, you’ll define the landing page in the new “Final URL” field. This is the actual landing page that the user sees after clicking on an ad. The final URL can include redirects within your domain (redirecting to a third-party domain is still a no-no) and tracking parameters.
The URL Options section is where you’ll find the ability to scale your tracking changes with the new tracking template and custom parameter fields. The benefit here is that you can manage the tracking parameters separately across various levels of your account without having to reset your ad performance stats.